TransUnion’s marketing arm TruAudience is partnering with data clean room vendor Samooha, which was purchased last year by Snowflake. Users will be able to access TransUnion’s marketing identity graph natively within Samooha and securely collaborate in sharing customer data without compromising privacy.
Although 70% of consumers are mobile gamers, 21% of mobile gamers aren’t reached by social ads. With 150 million mobile gamers in the U.S., that 21% represents a large potential audience. Games represent 10.6% of all mobile time spent but only 3.9% of total ad spend, leaving big opportunities, according to a report by mobile ad agency Digital Turbine in collaboration with app intelligence firm Apptopia.
Most CDPs are focused on marketing, but the category also includes customer success platforms like Totango. Speaking of Totango, they just merged with Catalyst, a customer growth platform. The goal is a complete view of customer health as well as account, cross-sell and upsell management.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.