TransUnion’s marketing arm TruAudience is partnering with data clean room vendor Samooha, which was purchased last year by Snowflake. Users will be able to access TransUnion’s marketing identity graph natively within Samooha and securely collaborate in sharing customer data without compromising privacy.
Although 70% of consumers are mobile gamers, 21% of mobile gamers aren’t reached by social ads. With 150 million mobile gamers in the U.S., that 21% represents a large potential audience. Games represent 10.6% of all mobile time spent but only 3.9% of total ad spend, leaving big opportunities, according to a report by mobile ad agency Digital Turbine in collaboration with app intelligence firm Apptopia.
Most CDPs are focused on marketing, but the category also includes customer success platforms like Totango. Speaking of Totango, they just merged with Catalyst, a customer growth platform. The goal is a complete view of customer health as well as account, cross-sell and upsell management.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.