Tray.io also plays in the integration sandbox, although they’re more focused on automation than process automation than data management. They tick the buzzword boxes for low-code, cloud-based, and digital transformation. If that’s not worth a $40 million extension to their $50 million Series C, then what is?
Coalesce lacks a cute animal mascot but they’re part of the super-hot data preparation space, driven by companies’ need to manage big data efficiently. They just raised a $26 million Series A for a transformation tool that combines the efficiency of a graphical user interface with power of a code-driven system. How exciting is that?
Australia’s Attorney-General has said the government will make “urgent reforms” to the country’s Privacy Act following the Optus breach, where the company was blamed for lax security, resulting in the theft of nearly 10 million customer records. Resulting fines for that could reach as high as 2 million Australian dollars ($1.3 million). Certainly, it has put increased pressure on the government, which has been in process reviewing its privacy laws for several years, and now stated it may move on this within the next month.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.