Treasure Data Achieves HIPAA Compliance
Did someone mention HIPAA? Treasure Data just announced they’ve added full HIPAA compliance to all their products. Obviously they’re not the first or only CDP to do this, but maybe you’re keeping score.
Did someone mention HIPAA? Treasure Data just announced they’ve added full HIPAA compliance to all their products. Obviously they’re not the first or only CDP to do this, but maybe you’re keeping score.
Adobe is running its Summit conference this week, which means lots of product announcements. Real-Time CDP has its share, including customer segments created by generative AI and various types of integrations with Merkle, Epsilon, LiveRamp, Adobe Commerce, Marketo Engage, Amazon Ads, and TikTok. They also announced general availability of Privacy and Security Shield, a package of privacy features including HIPAA support.
We’ve recently written quite a bit about ad verification in different channels, so I was going to skip news that DoubleVerify and Integral Ad Science are offering ad viewability and fraud protection on Netflix. But the industry was super-excited when Netflix started accepting ads a few months back, so maybe you’ll care about this as well.
Customer data platform Blueshift has announced two new AI agents to help marketers work more efficiently. Compass is a “growth engine” that looks for under-engaged audiences and predicts what ideas should be prioritized. Launchpad assembles audiences and dynamic content based on Blueshift’s unified customer data layer.