Marketers frustrated with social media can increasingly turn to video for targeted audiences. Here’s news that Adobe is integrating LiveRamp’s IdentityLink for Television within its Advertising Cloud and Audience Manager, enabling marketers to target the same audiences across addressable TV and Web display ads. One step closer to omnichannel Nirvana.

Canopy Labs assembles a unified customer database which it uses to map customer journeys, run campaigns, and attribute results. They’ve just added emails triggered by predictive models, as opposed to specific events. We don’t list them as a CDP because they don’t provide external systems with access to their data.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.