Next is Treasure Data, which is offering prebuilt, customizable “dashboard accelerators” for customer data views, predictive models, and attribution. They’ve also added connectors for fifteen more systems, including Amazon DSP, LinkedIn, and Gigya. And there’s a new retail SDK to capture and use precise in-store location data.
IAB Europe pushes back against Belgian DPA assessment IAB Europe has issued a response to last week’s assessment by the Belgian DPA saying they were not in compliance with the Transparency and Consent Framework (TCF). TCF was designed to ensure digital ad companies meet GDPR requirements.
With all these crazy changes happening, not to mention a pandemic, this seems like the right time to mention that Dentsu has found “prepared” CMOs are more likely to succeed. Agility, customer experience innovation, and expanding beyond marketing’s traditional role all distinguish this group. They’re twice as likely to expand their budget in the next year as “non-prepared” CMOs. Download to see what else they’re doing differently.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.