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Treasure Data Launches Customizable Dashboards

Next is Treasure Data, which is offering prebuilt, customizable “dashboard accelerators” for customer data views, predictive models, and attribution. They’ve also added connectors for fifteen more systems, including Amazon DSP, LinkedIn, and Gigya. And there’s a new retail SDK to capture and use precise in-store location data.

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‘Prepared’ CMOs Twice as Likely Grow Marketing Budget: Dentsu Survey

October 19, 2020

With all these crazy changes happening, not to mention a pandemic, this seems like the right time to mention that Dentsu has found “prepared” CMOs are more likely to succeed. Agility, customer experience innovation, and expanding beyond marketing’s traditional role all distinguish this group. They’re twice as likely to expand their budget in the next year as “non-prepared” CMOs. Download to see what else they’re doing differently.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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