It’s one of those rare days when we have three items featuring CDP vendors, Dear Reader. First, here’s news that Treasure Data has signed a partnership with Sinch, which offers email, text, phone, and mobile chat communications services. Treasure Data will give disconnected Sinch products access to a unified customer view.
Retail data analytics vendor NielsenIQ has acquired ciValue, which powers retail loyalty programs. The deal will expand NielsenIQ’s abililty to execute personalized customer marketing programs. Yes, there’s a trend to combine analytics and execution. No, NielsenIQ isn’t the same company as Nielsen, the media measurement giant.
Simon Data has expanded its already-deep relationship with Snowflake by joining the “Powered by Snowflake” program. The deal will raise Simon’s visibility in the Snowflake community and provide additional technical support for Simon’s Snowflake-powered CDP. There are only about forty companies listed in the “Powered by Snowflake” directory, including the Zeta Global CDP.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.