Treasure Data has secured $234 million in funding, mostly from parent company Softbank. So far as we know, it’s the largest CDP round ever. You may recall that Treasure Data was purchased by Softbank-owned Arm in 2016 and became independent again earlier this year, with Softbank retaining a major ownership position.
Finally, funding. Apollo.io just raised a $32 million Series B for its prospecting data system, which has collected 220 million business contacts by scanning the web and collecting data from freemium clients. And Merge announced a $15 million Series A for its B2B data integration platform. Merge handles all types of data, not just customer information.
Microsoft has announced its Customer Experience Platform, which includes a collection of existing Microsoft products including their CDP, the catchily-named Dynamics 365 Customer Insights. Other components offer data governance, machine learning, website analytics, journey orchestration, ad campaigns, ecommerce, sales and service. It’s not clear what’s actually new here, although there may be more prebuilt integrations than before.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.