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Tremor Video Builds CTV Audiences Based on Social Media Activity

I’m not sure what to make of this item: programmatic video platform Tremor Video says it has breached the walled gardens with a collection of 85 million U.S. consumer profiles that span multiple social platforms.  What seems to be going on is they use ICX Media profiles with segments derived from social media activity, such as posts, shares, and comments.  Delivery comes through connected TV and other video campaigns.  Vague but interesting.

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Privacy Compliance Is Getting Easier: Salesforce Report

August 12, 2021

Marketers in this Salesforce report also report lots of pandemic-driven changes.  But the longer-term trends are more interesting: a doubling in the number of B2C data sources from 2020 to 2022; increase in “dynamic cross-channel coordination” from 31% in 2018 to 68% in 2021; 70% say they have a CDP.  Especially intriguing: just 26% say privacy compliance is challenging, down from 32% last year.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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