Triton Digital unveils podcast advertising effectiveness study for India

Triton Digital, the global technology and services provider to the digital audio and podcast industry, released the results of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a leading digital consumer behavior intelligence platform. The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.

The All-India Council for Technical Education (AICTE) has signed a partnership agreement with Adobe to accelerate digital creativity skills across the country. Under the agreement, Adobe will offer courses and expertise for upskilling educators, and integrate digital creativity into the curriculum, to prepare students with the essential creative and digital literacy skills.

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Marking its fifth acquisition in four years, Smartsheet has closed an acquisition deal to buy the brand management and creative automation platform, Outfit. Plans are to use Outfit to bolster the company’s Brandfolder by Smartsheet DAM platform.

CDPI Emerging Markets

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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Triton Digital unveils podcast advertising effectiveness study for India

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AICTE ties up with Adobe to advance digital literacy in India

Aussie martech platform, Outfit, is acquired by Smartsheet

Google Again Delays Third-Party Cookie Deprecation