Tru Optik and Kantar Millward Brown Partner to Measure OTT TV Ad Results

We might as well finish on the same theme. Tru Optik, which launched its own Marketing Cloud last month, announced a partnership with media research agency Kantar Millward Brown for sales attribution. Tru Optik captures data about viewers of Over the Top (OTT) television, which is programming you see over the Internet. The alliance will combine OTT ad exposures from Tru Optik with sales results gathered by Kantar to measure ad results.