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Tru Optik Launches OTT Marketing Cloud to Take Advantage of Internet-Transmitted TV

Optik has launched a collection of modules that help advertisers and publishers take advantage of Internet-transmitted television, a.k.a. OTT (Over the Top). That would be things like Netflix that don’t go through a broadcast or cable network. According to the company, OTT now accounts for the majority of scripted TV programming watched by millennials. Modules help to identify viewers, enhance viewer profiles with third party data, target advertisements through interactive TVs, gaming consoles, and other connected devices, and measure results. A key point is there are no cookies or SDK integrations needed – so this is yet another new world of customer data to wrap your head around.

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Bridg Delivers Online Messages for Offline Restaurants and Retailers

January 9, 2017

We might as well finish out the day with still more news about B2C marketing automation.  Bridg assembles unified customer data from Point of Sale, loyalty, and other systems at retailers and restaurants.  It then applies predictive models to classify customers based on their behaviors, assigns customers to appropriate (human-created) campaigns, and creates highly personalized messages. Like Listrak, Bridg is expanding beyond email and SMS to deliver messages in display, mobile, and social channels.

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Stackline Partners with Gigi to Improve Streaming TV Measurement

January 10, 2025

Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video.  Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.

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