Tru Optik Launches OTT Marketing Cloud to Take Advantage of Internet-Transmitted TV

Optik has launched a collection of modules that help advertisers and publishers take advantage of Internet-transmitted television, a.k.a. OTT (Over the Top). That would be things like Netflix that don’t go through a broadcast or cable network. According to the company, OTT now accounts for the majority of scripted TV programming watched by millennials. Modules help to identify viewers, enhance viewer profiles with third party data, target advertisements through interactive TVs, gaming consoles, and other connected devices, and measure results. A key point is there are no cookies or SDK integrations needed – so this is yet another new world of customer data to wrap your head around.

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Bridg Delivers Online Messages for Offline Restaurants and Retailers

January 9, 2017

We might as well finish out the day with still more news about B2C marketing automation.  Bridg assembles unified customer data from Point of Sale, loyalty, and other systems at retailers and restaurants.  It then applies predictive models to classify customers based on their behaviors, assigns customers to appropriate (human-created) campaigns, and creates highly personalized messages. Like Listrak, Bridg is expanding beyond email and SMS to deliver messages in display, mobile, and social channels.

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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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