Business data compiler Dun & Bradstreet announced purchase of Avention, which distributes B2B company and contact data through lists, triggers, and integration with CRM and marketing automation systems.

We might as well finish out the day with still more news about B2C marketing automation.  Bridg assembles unified customer data from Point of Sale, loyalty, and other systems at retailers and restaurants.  It then applies predictive models to classify customers based on their behaviors, assigns customers to appropriate (human-created) campaigns, and creates highly personalized messages. Like Listrak, Bridg is expanding beyond email and SMS to deliver messages in display, mobile, and social channels.

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.