Business data compiler Dun & Bradstreet announced purchase of Avention, which distributes B2B company and contact data through lists, triggers, and integration with CRM and marketing automation systems.

We might as well finish out the day with still more news about B2C marketing automation.  Bridg assembles unified customer data from Point of Sale, loyalty, and other systems at retailers and restaurants.  It then applies predictive models to classify customers based on their behaviors, assigns customers to appropriate (human-created) campaigns, and creates highly personalized messages. Like Listrak, Bridg is expanding beyond email and SMS to deliver messages in display, mobile, and social channels.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.