B2B content syndicator NetLine is offering free insights into buyer interests in the form of Audience Explorer, which lets marketers see top trending topics among user-specified segments based on job function, job level, company size, industry and region. Fun to play with but less useful than it sounds because the categories are quite broad. As in, the top category for marketers is “marketing”.

Maybe marketers should just go back to buying broadcast TV. Industry trade group TVB thinks that would be fine. They just issued a report that finds traditional TV still has more influence on buying than any other medium.

Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments.  What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests.  The system can also suggest the best place to spend your next ad dollar.