Tru Optik Offers Individually-Targeted TV and Streaming Audio Ads for Political Campaigns

Individually-targeted TV ads were also once impossible, but nobody even bothers to claim they’re the first to offer them anymore. The latest twist is that smart TV (and streaming audio) data management platform Tru Optik has created a “political data cloud” that specializes in targeting specific voter groups in local, state, and national elections. Making it easier for politicians to say different things to different people.