We reported yesterday on funding for Arthur, a tool to monitor AI model quality. Lest you think that was unique, here’s a $12.2 million second-seed funding for Truera, which helps to explain AI model contents. They had already raised $5.1 million. Maybe it’s overfitting the data, but we call it a trend.
Vienna-based watchdog FRA has requested guidance from the EU on how its current rules apply to AI for “high-risk sectors,” including healthcare and transportation. In part, the agency wants to ensure that people can approve decisions made by AI and require companies to explain how their systems utilize AI.
Fragmentation also makes it hard to managing influencer marketing projects. The Association of National Advertisers is tackling that one with a new advisory board that plans to define standards for measurement and representation. Reports from Sagefrog and Chief Marketer agree that influencer marketing has done relatively well during the pandemic.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.