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Trump Administration is Working on Consumer Data Privacy

If you still need a reason to worry about privacy, try this: Trump Administration is working on the issue. True to form, they’ve consulted with businesses that gather data, including Facebook, Alphabet and Comcast, but no consumer advocates. Presumably the plan is to preempt strong state legislation with a weaker federal law.

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CMOs Prioritizing First Party Over Third Party Data: Dentsu Aegis Survey

August 6, 2018

Finally, marketing agency network Dentsu Aegis has found that CMOs rate individual-level targeting ahead of AI, digital technology, and new customer segments as their biggest strategic opportunity. Music to CDP ears: 57% are expanding use of existing (first party) customer data compared with just 37% expanding use of purchased data. Sadder tunes: CMOs number one fear is a data breach (29%) and 60% think GDPR will make it harder to build direct customer relationships. La la la.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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