Trust Stamp preserves privacy with a biometric-based identity token that’s unique for each individual but doesn’t reveal any personal information. This lets companies identify shared customers and authenticate individual identities without exposing personal data. They launched a Seedvest campaign last week which has so far raised $2.7 million of a $5.6 million goal, plus another $2.6 million from private investors.
It’s a bit of a grab bag today, Dear Reader. First some CDP news: CDP Celebrus has added a collection of real-time machine learning and natural language processing capabilities. The list includes 50+ behavioral signals detected by machine learning; streams of real-time content recommendations; detection of unusual customer behaviors; and signals based on text analysis.
Here’s another feature announcement: data orchestration platform and CDP Openprise has released API Factory, which transforms automated business processes into custom APIs. This makes it easy for other systems to call an Openprise processe as a service. Nice.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.