Data privacy management company TrustArc has released an Intelligence Engine that monitors a company’s data flows, identifies high-risk activities, and conducts an automated Data Protection Impact Assessment. Given the volume and complexity of customer data processing, this sort of automation is the pretty much essential for compliance.
Interesting privacy news today, unless you consider that an oxymoron. Biggest event was Apple CEO Tim Cook’s address to European Union privacy regulators, in which he praised GDPR, called for similar legislation in the U.S., and argued that personal information “is being weaponized against us with military efficiency.”
Oracle is running its big OpenWorld conference this week, so they have other announcements too. One worth noting is the launch of a new Data Cloud offering with 115 million cross-channel IDs on contacts at1.5 million small and mid-size businesses. Clients can select audiences from the Oracle universe, find new contacts at companies in their own CRM files, or reach existing contacts through new channels.
Automated marketing platform HCL Unica’s V12.1.10 release presents new AI features including AI-based predictive models. These will identify high-value prospects, products to recommend, next-best-channel for the recommendations and optimized send times. AI will also refine customer segmentation based on multiple data sources.