Data privacy management company TrustArc has released an Intelligence Engine that monitors a company’s data flows, identifies high-risk activities, and conducts an automated Data Protection Impact Assessment. Given the volume and complexity of customer data processing, this sort of automation is the pretty much essential for compliance.
Interesting privacy news today, unless you consider that an oxymoron. Biggest event was Apple CEO Tim Cook’s address to European Union privacy regulators, in which he praised GDPR, called for similar legislation in the U.S., and argued that personal information “is being weaponized against us with military efficiency.”
Oracle is running its big OpenWorld conference this week, so they have other announcements too. One worth noting is the launch of a new Data Cloud offering with 115 million cross-channel IDs on contacts at1.5 million small and mid-size businesses. Clients can select audiences from the Oracle universe, find new contacts at companies in their own CRM files, or reach existing contacts through new channels.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.