TrustYou, a guest experience solution for the hospitality industry with a focus on feedback and reviews, has launched a new CDP. It will create unified customer profiles by ingesting data in real time from a range of sources including hotel PMS systems. It will connect with marketing and communication channels to deliver personalized messaging.
One click on an “easy button” will block all AI bots including scrapers and crawlers for customers of cloud security platform and content delivery network Cloudflare. The aim is to defend content creators and their intellectual property from those building genAI LLMs. Top AI bot request volume on Cloudflare sites comes from Bytespider (owned by Bytedance), which honestly could hardly sound more sinister.
Hightouch, the composable data sync and activation platform, is enabling European Union ID (EUID) to help advertisers reach European audiences in a privacy-conscious way. EUID, originally developed by The Trade Desk, creates pseudonymous identifiers allowing advertisers to recognize and target users while the users remain unknown. The integration will work by syncing audience segments directly from the brand, publisher, or media data warehouses to The Trade Desk.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.