Truthset has emerged from stealth with $4.75 million in seed funding. They plan to score the quality of data marketers purchase from other vendors, mostly by comparing information from different sources. Interesting concept but the value depends on how well they judge which sources to trust.
Marketing and sales departments lag in their adoption of agile techniques, according to this report from Digital.ai. Software development (37%) and IT (26%) were most frequent users, compared with 7% of marketing and 5% of sales and sales operations teams. Just 51% of respondents said agile is used by more than half of all teams in their company.
In another bit of business-as-almost-usual, open source web development framework Gatsby has raised a $28 million Series B, bringing its total to $47 million. You may have thought WordPress, Drupal, and others had the open source Web CMS business locked down, but Gatsby lets developers create Web sites by stitching together separate cloud-based services. It’s APIs all the way down.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.