Truthset has emerged from stealth with $4.75 million in seed funding. They plan to score the quality of data marketers purchase from other vendors, mostly by comparing information from different sources. Interesting concept but the value depends on how well they judge which sources to trust.
Marketing and sales departments lag in their adoption of agile techniques, according to this report from Digital.ai. Software development (37%) and IT (26%) were most frequent users, compared with 7% of marketing and 5% of sales and sales operations teams. Just 51% of respondents said agile is used by more than half of all teams in their company.
In another bit of business-as-almost-usual, open source web development framework Gatsby has raised a $28 million Series B, bringing its total to $47 million. You may have thought WordPress, Drupal, and others had the open source Web CMS business locked down, but Gatsby lets developers create Web sites by stitching together separate cloud-based services. It’s APIs all the way down.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.