Here’s another adtech player likely to find a lump of coal in their stocking: Turn has settled with the Federal Trade Commission over its failure to stop tracking customers who tried to opt out. Specifically, when Verizon Wireless customers opted out of tracking, Turn deleted their cookies but still tracked them with mobile identifiers and on mobile apps. Oops.
Naturally, it’s called the Customer Data Platform Blues and describes the troubles a CDP can solve. It was allegedly recorded in Mississippi in the 1930’s but that seems unlikely.
Purple Deck Media provides small business marketers with mobile apps and content management. It has just added beacons and geofencing to its capabilities. What’s interesting here is that they’re making advanced features available to small companies.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.