Nothing brightens the day like a nice CDP industry survey, eh, Dear Reader?  Our friends at Tealium have provided just that, with lots of good news about CDP value (74% show positive ROI within one year of deployment; companies with established CDPs are twice as likely to meet marketing objectives as those without).  Plenty more detail about use cases, features, performance, team size, and management.

Remember when all the cool kids were migrating to the cloud-based services?  That’s so 2022.  Location data vendor HERE Technologies is now proudly touting on-premises implementation, citing better privacy, security, and control.  Rev up the DeLorean, Doc!

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.