Technology to track TV ad views is further along than blockchain but can still seem like science fiction.. TVision Insights takes the problem literally by installing equipment in consumers’ homes that watches their eye movements to determine exactly what shows and ads they’re paying attention to. They just raised a $11.5 million series B, bringing their total to $21.3 million.
Here’s one of those “I thought they could already do that” items: identity specialist Signal announced the ability to do real-time identity resolution and data onboarding, meaning it can look up external data about a Web site visitor as soon as they appear. Looking up internal data about known visitors isn’t unique but identifying and appending external data about unknown visitors is something else.
Finally, news that in-app video advertising platform Vungle was bought by private equity investor Blackstone for a reported $750 million or more. You probably wouldn’t have read this if that number weren’t so large. I know I wouldn’t have written it.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.