Here’s another partnership: TV attribution vendor TVSquared is helping measure results of video ads on programmatic ad platform MediaMath. The deal was announced in April and just expanded to cover European markets. No cookies here, either.
Pandemic or not, the CDP industry keeps chugging along. CDP ActionIQ has added an API integration with email engine SparkPost. ActionIQ will be able to trigger SparkPost emails in real time and will receive response information. Tighter integration between CDPs and email systems is increasingly common.
I won’t call Roku one of those companies that sneakily collect your data. But they did just launch platform that targets Internet TV, Web and mobile ads based on Roku’s ability to identify their users. You consented to that, right?
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.