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Twenty Percent of Americans Get News From Influencers: Pew

Twenty percent of Americans are routinely getting news from social media influencers, a figure that rises to 37% of adults under 30, says a Pew research study. But stop clutching those pearls: it turns out that influencers skew just slightly conservative (27% vs 21% liberal), liberals and conservatives are about equally likely to get their news from influencers, and most people (61%) say they get an even mix of opinions they agree and disagree with. Other Pew research finds that news websites or apps are still the most-preferred news source (23%), compared with 18% social media, 12% search and 5% podcasts.

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Microsoft Celebrates Growth of Its AI Eco-System

November 20, 2024

You get an agent, and you get an agent, and you get an agent — everybody gets their own AI agent using 1,800 large language models that Microsoft is making available to enterprise customers.  Preview announcements at Microsoft’s Ignite 2024 conference included pre-built autonomous agents, no-code agent-building tools, and AI-powered app creation assistants. Microsoft’s AI eco-system may be the largest: some say, “no one else is close.”

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Meta Fined $840 Million by EU Regulators

November 19, 2024

Meta faces a fine of 800 million euros (about $840 million) after E.U. regulators found it in breach of competition law by exposing Facebook Marketplace to millions of users in its wider social networks. The E.U. seeks to prevent businesses with dominance in one area (like social media) to use it to gain dominance in another area (in this case shopping). This comes as India levies a modest $24.5 million fine over WhatsApp data sharing.

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Scope3 Joins the Brand Safety Club

March 17, 2025

Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify.  Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default.  A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.

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