Twenty-three percent of global programmatic mobile app ad spend was lost to invalid traffic in Q1 2024, including ad fraud, according to a new trends report from Pixalate. That represents $1.4 billion of the estimated $6.2 billion total spend. North America accounted for over half of that total spend.
Meta has opened a new AI studio where anyone can build custom chatbots or “AI characters.” The chatbots can be deployed on social media platforms such as Instagram to answer common DM questions or respond to story replies. They can also be used by businesses to respond to social media messages faster.
Google lost a massive antitrust case on Monday when a federal judge ruled it has violated antitrust law to maintain a monopoly for its search business. The opinion focused on deals such as its $20 billion payment to Apple to be the default search engine on the iPhone. Google will surely appeal. Penalties will be determined in a separate proceeding, with the potential to restructure major portions of the internet economy.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.