Seventy-five percent of B2B marketers feel that 10% of their leads are inaccurate, stale or non-compliant, according to a new report from Integrate. More than 60% say that bad data disrupts lead handoffs to sales and has a negative effect on sales productivity. As for a solution, over 90% of respondents say they are investing in automated governance for lead data.

WP Engine, the WordPress hosting platform, is launching a new AI toolkit designed to integrate with websites built on WordPress. The aim is to lift barriers to AI usage for the large WordPress community. Features include Smart Search AI, an AI-powered recommendation tool, as well as support for developers building apps for digital experiences powered by a site’s WordPress data.

Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.