Look, I’m sorry that pretty much every story these days is about AI, but such are the times we live in. At least this one involves a CDP vendor. Twilio has announced CustomerAI, which makes data from its Segment CDP available to large language models to create personalized marketing and service experiences, add inferred attributes to customer profiles, and generate insights about aggregate customer behaviors.
Pepper Advantage’s acquisition of Rieom.ai marks an aggressive expansion into the Indian market and is indicative of the AI-driven credit management model it plans to bring to additional markets such as Indonesia, Vietnam and the Middle East in the near term. Rieom.ai’s flagship product is an AI/ML-driven predictive pre-payout credit approval tool that uses socio-demographic and profile-based analysis to assess loan application documents to identify fraud risks and other suspicious behaviour prior to credit approval.
You may think that marketing is a heavy user of automation, but Jitterbit reports it is actually the second-least automated department, with IT and CX at the top. On the other hand, marketing heads the list of CX systems that companies plan to integrate in the next twelve months. You won’t be surprised that the ever-growing app landscape is the biggest obstacle to a seamless customer experience.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.