Twilio, once a messaging platform but now much more, has extended its SendGrid email system to send audience lists to display and social advertising channels. They’ve also announced an API to unify messaging across SMS, MMS, Chat and WhatsApp.
The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute's semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.
Big data platform MapR found a happier ending: Hewlett Packard Enterprise has purchased its technology, intellectual property and domain expertise and will continue to support existing clients. MapR announced last May that it was in severe financial straits. Total funding was $280 million.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.