Finally, Twilio Segment is among several new partners in Databricks’ Delta Sharing project. Delta Sharing is an open data exchange ecosystem that lets applications read live data from a cloud data lake without copying it. That sort of access is increasingly common among CDP vendors.
Next we have a deal to give clients of open source ecommerce platform Shopware access to Bloomreach marketing, personalization, and CDP features. The deal may also extend to Bloomreach helping to sell Shopware outside of Europe.
Google continues to refine Topics API, its privacy-protecting ad targeting scheme for the post-third-party-cookie world. The latest changes add some 280 commercially-focused categories, let advertisers learn a little more about the topics a person has consumed, improve speed, and let people block selected topics in advance. You’ll note the trend here is to give more information to advertisers, which is another way of saying less privacy to everyone else.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.