Twilio Segment Launches Reverse ETL for Cloud Database Connections

Those cloud data warehouses that everyone loves – looking at you, Snowflake – are apparently harder to access than you might expect.  Twilio Segment is the second CDP this week to introduce a “reverse ETL” product that pulls data out of cloud databases into Twilio’s own data store, which in turn will share it with other systems.  Segment also launched a complementary product, Profiles Sync, that moves profiles into cloud databases.