Twilio has launched a real-time identity resolution solution, Segment Unify, that generates unified customer profiles within the Segment CDP and shares them with external systems via a Reverse ETL capability. Highlighting Reverse ETL features has become an increasingly popular tactic among CDP vendors who face aggressive competition from stand-alone Reverse ETL products.
Regulators aren’t the only masters that Meta must serve. Advertisers pay the rent, and they’re increasingly worried about brand safety and suitability. To appease that dragon, Meta has just released tools to give them more control over what kind of content their ads appear near. AI-driven, of course.
Many SaaS companies are currently shifting from feature-based to usage-based pricing. But why choose? Just-launched billing platform Orb lets them offer either or both. In addition to flexibility, the system saves SaaS companies the cost of developing their own pricing systems. The company just closed a $14 million Series A, bringing total funding to $19.1 million.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.