Twilio Segment has added AI-assisted audience creation features. CustomerAI Recommendations will select customers most likely to purchase a specific product, brand, or category, while CustomerAI Generative Audiences builds complex audiences based on a simple text prompt. The announcements were made at the company’s SIGNAL São Paulo event.
At least one generative AI use case is up and running at 97% of $500 million-plus enterprises surveyed by cloud and tech provider Searce. Nearly all (98%) agree AI is a priority and almost as many (93%) report at least somewhat successful results so far. Data privacy (45%), legacy technology (40%), and lack of talent (40%) are the top barriers, with skepticism about reliability, accuracy and effectiveness (39%) close behind.
CDP Reltio is expanding its partnership with workflow automation platform Workato to power the newly launched Workato Data Hub. The Hub will pair Reltio’s Customer 360 product and data management offering with Workato’s own data orchestration capabilities. The aim is to activate data in real time around business processes, applications and decision-making.
The IAB is forecasting that digital video will capture some 60% of total TV/video ad spend this year, a growth of 100% on its share five years ago. The new 2025 Digital Video Ad Spend & Strategy Report also notes that CTV saw a 16% increase YoY in ad spend growth. CTV and social video will be the top “must-buys” for advertisers in 2025.