Twilio Segment has added AI-assisted audience creation features. CustomerAI Recommendations will select customers most likely to purchase a specific product, brand, or category, while CustomerAI Generative Audiences builds complex audiences based on a simple text prompt. The announcements were made at the company’s SIGNAL São Paulo event.
At least one generative AI use case is up and running at 97% of $500 million-plus enterprises surveyed by cloud and tech provider Searce. Nearly all (98%) agree AI is a priority and almost as many (93%) report at least somewhat successful results so far. Data privacy (45%), legacy technology (40%), and lack of talent (40%) are the top barriers, with skepticism about reliability, accuracy and effectiveness (39%) close behind.
CDP Reltio is expanding its partnership with workflow automation platform Workato to power the newly launched Workato Data Hub. The Hub will pair Reltio’s Customer 360 product and data management offering with Workato’s own data orchestration capabilities. The aim is to activate data in real time around business processes, applications and decision-making.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)