Data breaches are common in general but rare at martech vendors. So it’s newsworthy that Twilio reported a breach, although it seems the only compromised data was about Twilio’s own clients, not about the clients’ customers. The breaches were due to garden variety phishing attacks, not technical flaws in Twilio security, which I somehow find comforting.
There’s lots of interesting data in this Ascend2 report on multi-channel marketing, but what stood out for me was that measurement was cited as essential for success by far more respondents (61%) than other factor. Next highest was integrated technology at a meager 43%, and unified data was last at 27%. Now you know we write so much about measurement products.
Data integration platform Equalum announced a $14 million Series C, bringing total funding to $39 million. Equalum positions itself as a no-code pipeline for all data ingestion, transformation, and integration tasks. That includes real-time change data capture, streaming data capture, batch loads, and replication.
It’s one year since Google started showing ads in its now-familiar AI Overviews. They’ve now added them to AI Mode, a newer option that handles more complex queries. AI Mode will also offer a bespoke shopping experience, with agentic AI to track price and purchase when it fits your budget.