Bots account for nearly half of the tweets about coronavirus and have pushed more than 100 false narratives on the topic, according to this Carnegie Mellon University study. Just a friendly reminder that much of what you see on social media is paid for by people aiming to do harm.
Adtech vendor Criteo is making it easier for brands to purchase ads on retailer Web sites and apps with a self-service media buying platform. Several advantages here: an alternative to the Facebook/Google/Amazon triopology, targeting based with the retailers’ own first-party data, more efficient media buying, and more revenue source for struggling retailers.
Truthset has emerged from stealth with $4.75 million in seed funding. They plan to score the quality of data marketers purchase from other vendors, mostly by comparing information from different sources. Interesting concept but the value depends on how well they judge which sources to trust.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.