Few marketers doubt that personalization works but it’s still nice to see some proof.  This study by personalization vendor Aki offers proper test vs control comparisons, although they only created a handful of segments and showed the same “personalized” ad to everyone in each segment.  It does show the segment-specific messages beat generic messages and offers some details which groups are most responsive.

Switching back to hard data: Nielsen identified more than 1,200 website URLs containing anti-Asian hate speech and found more than 250 ad campaigns that ran on them, with a spend of $153 million in the first quarter of this year alone.  The list includes a dozen Fortune 500 companies who were effectively funding hate speech but Nielsen pulls its punch by not naming them.

Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime.  In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds.  It also launched an AI Use Case Library to house its industry-specific AI offerings.