In case you’re a fast reader, Blueshift also has a survey to snuggle with. It’s focused on showing that dynamic, personalized, cross-channel marketing campaigns get better results, and proves it at least five different ways.
Just in time for the weekend, Twilio Segment has published the latest edition of its CDP Report, which offers an API-view of its 25,000+ clients’ activities. Most intriguing news is the median number of apps per client fell by 9%, suggesting companies are consolidating their tech stacks. Snowflake and Google BigQuery were the fastest growing apps, and advertising is now used by 53# of their customers.
And here’s some actual news: risk analytics vendor Verisk has purchased Infutor, which provides identity resolution and customer intelligence data. Verisk plans to combine Infutor with Jornaya, which offers somewhat similar services but to different industries.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.