Only 10% of respondents to a Pew Research survey of over 10,000 U.S. adults viewed social media’s impact on America positively; 64% took the negative view. A whopping 78% say the platforms have too much influence on politics. More than half believe that major tech companies should face more government regulation.
Eight newspapers including the Chicago Tribune and the New York Daily News have brought a lawsuit against OpenAI for allegedly taking “millions” of articles without permission or payment to train their large language models. The plaintiffs are asking for damages and also the destruction of LLMs trained on their work. So much for yesterday’s Financial Times news suggesting publishers and OpenAI could get along.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.