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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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Most Companies Use Third-Party Tools for Data Management: Piano Survey

December 6, 2021

Just 3% of the respondents to this Piano survey said their company can seamlessly exchange data across departments, and only 9% are able to share data effectively.  Data silos are the biggest obstacle to sharing (56%), and organizational issues are the biggest reason that silos exist.  The good news here is that 54% already use third party tools for data management, so there’s hope that they’ll be able to improve things faster than if they relied on in-house development.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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