Let’s thicken the CX plot a bit further. NTT has published its Global Customer Experience Benchmarking Report since 1997 so they have some street cred. Lots of interesting data here but let’s just go with: most organizations have eight or more contact channels but just 24% offer consistent cross-channel experience…while 66% have no cross-channel contact management strategy at all.
There’s nothing like a juicy CDP funding to start the week. mParticle has obliged with a $45 million Series D extension, bringing its total to $121 million and vaulting it from ninth to fourth place on the most-funded-CDP list. They also announced a LiveRamp partnership to append external identity data to a company’s own information.
It seemed little more than a rare bit of cosmic justice when someone stole the user list of privacy-busting facial recognition service Clearview AI. But there’s more to the story: while Clearview claimed it sold only to U.S. domestic law enforcement agencies, the list includes many foreign entities and private businesses including Macy’s, Walmart, and the NBA. So they were an even bigger danger than it seemed – if you were foolish enough to believe them in the first place.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.