Two-Thirds of Companies Don’t Coordinate CX Across Channels: NTT Research

Let’s thicken the CX plot a bit further. NTT has published its Global Customer Experience Benchmarking Report since 1997 so they have some street cred. Lots of interesting data here but let’s just go with: most organizations have eight or more contact channels but just 24% offer consistent cross-channel experience…while 66% have no cross-channel contact management strategy at all.