This Winterberry Group study also explores the shift to first-party data, with a particular focus on collaborative solutions such as data cooperatives and exchanges. Less than one-third of their sample say they have fully implemented a first-party data strategy, although nearly all have defined one. Read it for a good explanation of key terms and concepts.
You’ll probably take my word that investors love low-code and no-code development tools. But if not, here are more examples:$140 million in funding for Webflow, which does no-code Website development; $110 million for Workato for no-code/low-code data and process integration; and $80 million for airSlate for no-code business automation. We also have a new low-code/no-code internal app development tool from Internal, which has somehow raised only $5 million.
Customer analytics is the most valuable CDP application, ranking ahead of identity management, cross channel activation, real-time orchestration, and audience management, according to this Merkle survey. Most of the report is explores the growing importance of first-party data as third-party data becomes harder to find. But we like CDP news the best.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.