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Two-Thirds of Companies Lack Fully Deployed First-Party Data Strategy: Winterberry Report

This Winterberry Group study also explores the shift to first-party data, with a particular focus on collaborative solutions such as data cooperatives and exchanges.  Less than one-third of their sample say they have fully implemented a first-party data strategy, although nearly all have defined one.  Read it for a good explanation of key terms and concepts.

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Money Keeps Flowing for No-Code Platforms

January 15, 2021

You’ll probably take my word that investors love low-code and no-code development tools. But if not, here are more examples:$140 million in funding for Webflow, which does no-code Website development; $110 million for Workato for no-code/low-code data and process integration; and $80 million for airSlate for no-code business automation. We also have a new low-code/no-code internal app development tool from Internal, which has somehow raised only $5 million.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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