Two-Thirds of Companies Offer a Free Trial: Recurly Study

We knew that product-led marketing, such as freemium and free trials, is increasingly popular.  But we hadn’t realized that two-thirds of businesses already offer some sort of free trial – including nearly as many B2B (64%) as B2C (69%).  That’s according to Recurly, whose study also provides lots of other information on conversions, subscription plans, churn rates, payment methods, and more.

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Ten Percent of B2B Marketers Plan to Buy a CDP: B2B Marketing Expo

May 4, 2022

If you want a broader perspective, B2B Marketing Expo and friends released a survey that covers B2B marketer objectives, tech investments, budget allocations, training, and mental health. CDP shows up as a relatively low priority, recently bought by 13% of respondents and planned for near-acquisition by 10%. Marketing automation (22%), video marketing (17%), and account based marketing (15%) rank higher in purchase plans, while data management platforms, digital events, and ecommerce fell off the list entirely.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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