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Two-Thirds of Companies Use Customer Data Only in Marketing: Merkle Study

This Merkle report on customer engagement contains a hail of factoids.  Item one: under one-third of companies use customer data throughout their organization; the rest (68%) limit it primarily to marketing.  Item two: ownership of the customer experience tech stack is split almost evenly between IT (54%) and marketing (48%, and yes that totals 102%).  Item three: the biggest hurdles to CDP use are implementation (27%) and bad data (24%); the lowest are strategy (9%), use case delivery (5%), and lack of central ownership (2%).

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Uber, DoorDash and Volta Expand Ad Delivery

October 20, 2022

We do have a convoy of stories related to transportation ads. Uber has launched an advertising division that will, among other things, target ads at individuals based on data it collects across its mobility and delivery businesses. You remember consenting to that, right? Also “electric vehicle (“EV”) charging and media company” Volta is making its ads available programmatically using Vistar Media technology. And delivery company DoorDash has also expanded its self-service ad platform.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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