Not only do 64% of consumers believe AI will improve and speed CX, CX leaders seem to agree with 42% making the use of AI a top priority. These figures come from a survey by Genesys on the customer service component of CX. While only 11% of consumers rate service as excellent, 63% do say it has been getting better.
Customer engagement platform Braze is partnering and integrating with Shopify to deliver personalized insights throughout the customer journey across Shopify-powered sites. New ecommerce capabilities will help brands take rapid action in response to pre-defined events like cart abandonment. Braze plans to roll out these capabilities to non-Shopify customers later in the year.
Sixty-two percent of consumers now say they are more likely to make purchases with gen AI-driven guidance, a figure that rises to 68% for millennials according to Coveo’s 2025 Commerce Relevance Report. Seventy-seven percent of respondents research products online so it’s hardly surprising that 72% will give up when they can’t find what they need quickly. While around three-quarters discover products on social media, little more than a third make purchases there.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.