Two-Thirds of Gen Z Shopper Won’t Return to Stores: Sitecore Study

Any retailers hoping they can avoid improving their online experience by waiting for customers to resume in-store shopping are taking a big risk.  This Sitecore study of Gen Z consumers found that 64% want to keep buying almost everything online.  They’re a demanding bunch: 83% see shopping as an experience, not a transaction, 71% expect highly personalized treatments, and 38% will switch brands after a second bad experience.