Consumers who won’t watch advertising for fun might still watch it for money. That’s the simple logic behind ‘rewarded advertising,’ which EMARKETER and Discord report will be used by 52.9% of marketers in an upcoming campaign. Even more – 64.4% – said their interest in the format would increase if they saw case studies or success metrics.
Flint uses AI to autonomously generate complete websites based on a single, user-provided page. They call their product “autonomous websites” and say it’s faster than coordinating teams of humans. They just announced $5 million seed funding.
Data movement platform Fivetran (which bought the Census CDP in May) has announced a merger with dbt Labs, a data transformation framework. Together, the companies will automate data management without being restricted to a single model. They call this “open data infrastructure.”
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.