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Two-Thirds of Marketers Can’t Personalize Customer Experience: Merkle Survey

Yesterday’s report on V12’s product to identify anonymous Web site visitors was vastly more popular than I expected. So it’s less surprising that just 5% of respondents to this Merkle survey say they identify unlogged-in customers extremely well. A shocking 68% say they can’t personalize their customers’ experiences even though 91% agree that getting digital experience right is critical for brand survival.

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D2C Is Bright Spot in M&A Landscape: LUMA Report

April 2, 2020

Media and martech mergers and acquisitions slowed sharply in the first quarter of this year, according to LUMA’s quarterly market report. The slowdown began even before the coronavirus pandemic although activity dropped to near zero in March. If you’re looking for a half-full glass, LUMA believes that martech revenues won’t fall as quickly as adtech. The picture is even brighter for Direct-to-Consumer businesses.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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