Two-Thirds of Marketers Expect Privacy Rules to Change Marketing: Tapad Research

Two-thirds of marketers believe that privacy changes will require changes in customer strategy, according to this Tapad poll.  Most are in survival mode, ranking privacy compliance and data quality as more important objectives than personalization, trust, or finding a universal ID.  That doesn’t mean ID resolution is easy: 82% report they’ve had at least one problem with it.