Two-thirds of marketers believe that privacy changes will require changes in customer strategy, according to this Tapad poll. Most are in survival mode, ranking privacy compliance and data quality as more important objectives than personalization, trust, or finding a universal ID. That doesn’t mean ID resolution is easy: 82% report they’ve had at least one problem with it.
The Securities and Exchange Commission announced that Pearson has agreed to pay $1 million to settle charges that it tried to hide and downplay a 2018 data breach that led to the theft of student data and administrator log-in credentials of 13,000 school, district and university customer accounts in the United States.
Data professionals polled by Immuta were even more concerned about privacy and security rules: 84% said they expected these would limit access to data in the next 24 months. This makes a bad situation worse, since 55% say data is often stale today before it reaches end users. A bit of caution if you expect self-service tools to ease the problem: 71% of data professionals and 78% of business leaders think data consumers are using freemium cloud tools but just 63% of the consumers say they are.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.