Two-thirds of marketers believe that privacy changes will require changes in customer strategy, according to this Tapad poll. Most are in survival mode, ranking privacy compliance and data quality as more important objectives than personalization, trust, or finding a universal ID. That doesn’t mean ID resolution is easy: 82% report they’ve had at least one problem with it.
The Securities and Exchange Commission announced that Pearson has agreed to pay $1 million to settle charges that it tried to hide and downplay a 2018 data breach that led to the theft of student data and administrator log-in credentials of 13,000 school, district and university customer accounts in the United States.
Data professionals polled by Immuta were even more concerned about privacy and security rules: 84% said they expected these would limit access to data in the next 24 months. This makes a bad situation worse, since 55% say data is often stale today before it reaches end users. A bit of caution if you expect self-service tools to ease the problem: 71% of data professionals and 78% of business leaders think data consumers are using freemium cloud tools but just 63% of the consumers say they are.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.