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Two-thirds of Marketers Feel Privacy Rules Make Marketing Better: Merkle Study

Merkle, another marketing services agency, has issued its latest quarterly Customer Engagement Report. Two-thirds (67%) said privacy regulations would have a positive impact on marketing and 54% said the regulations would make them more aggressive in using first party data. Just over one-third (37%) already do personalization with first party data only while 41% use it along with third party data.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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