Merkle, another marketing services agency, has issued its latest quarterly Customer Engagement Report. Two-thirds (67%) said privacy regulations would have a positive impact on marketing and 54% said the regulations would make them more aggressive in using first party data. Just over one-third (37%) already do personalization with first party data only while 41% use it along with third party data.
Customer success vendor and CDP Gainsight unveiled a collection of new tools at its virtual customer conference this week. The centerpiece was Horizon, a design system for user interface and application development. Other changes include new dashboards, mobile analytics, and cross-account initiatives.
Audio adtech vendor AdsWizz is partnering with pretty much everyone, in a manner of speaking. They have added dynamic creative optimization to their AudioMatic and AudioServe ad platforms, enabling those systems to create more than ten million audio ad variations in real time. Choices can be based on gender, age, behavioral segments, location, time of day, weather, device type, and more.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.