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Two-Thirds of Marketers Say Other Companies’ Content is Mostly Irrelevant: Lucidpress Research

This just in from Lake Wobegon: two-thirds (68%) of respondents to this Lucidpress survey said they’re confident that most of their company’s content is relevant, even though only 32% find other companies are sending relevant content to them. Possibly related: 27% consistently measure the ROI of the content they create. Just 32% say more than half their content is personalized.

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One-Third of Martech Replacement Systems are Built, Not Bought: Third Door Media Study

September 8, 2021
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Headless Commerce Just Keeps Growing

September 7, 2021

Headless commerce makes it easier to deploy custom ecommerce front-ends by providing the underlying processing technology. It’s an important trend but there’s too much happening to cover in depth.  So here are some headlines to give you a flavor: Shopistry has integrated with the Square payments platform and joined its App Marketplace.  Fast Simon has expanded its Shopify integration with  a new shopping optimization tools.  OneView Commerce has made its transaction engine available on Microsoft Azure.   You get the idea.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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