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Two-Thirds of Marketers Say Other Companies’ Content is Mostly Irrelevant: Lucidpress Research

This just in from Lake Wobegon: two-thirds (68%) of respondents to this Lucidpress survey said they’re confident that most of their company’s content is relevant, even though only 32% find other companies are sending relevant content to them. Possibly related: 27% consistently measure the ROI of the content they create. Just 32% say more than half their content is personalized.

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One-Third of Martech Replacement Systems are Built, Not Bought: Third Door Media Study

September 8, 2021
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Headless Commerce Just Keeps Growing

September 7, 2021

Headless commerce makes it easier to deploy custom ecommerce front-ends by providing the underlying processing technology. It’s an important trend but there’s too much happening to cover in depth.  So here are some headlines to give you a flavor: Shopistry has integrated with the Square payments platform and joined its App Marketplace.  Fast Simon has expanded its Shopify integration with  a new shopping optimization tools.  OneView Commerce has made its transaction engine available on Microsoft Azure.   You get the idea.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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