Does it seem odd that this Treasure Data report found literally 99% of $1 billion-plus retailers have either installed a CDP (40%) or plan to (59%)? The data makes a bit more sense when you see two-thirds (67%) of those planning add a CDP expected to build, not buy. That suggests they’re defining a CDP as any type of central customer database. Download for more on customer data use.
The Data Agency, a combination of several customer-data-related firms in the Netherlands and Belgium, has integrated its Invicta and LynqID CDP groups. The combined brand will be called Invenna, which was already the name of Invicta’s product. Invenna will be supported by consumer data and data quality solutions from other The Data Agency components.
Why buy a CDP when you can buy a CDP company, asked no one ever. Or maybe it happened at Paris-based business solution vendor Chapsvision, which just bought Bordeaux-based CDP NP6. It’s Chapsvision’s fourth acquisition since 2019 as they build out their product suite.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.