Two-Thirds of Retailers Planning to Build Their Next CDP: Treasure Data Report
Does it seem odd that this Treasure Data report found literally 99% of $1 billion-plus retailers have either installed a CDP (40%) or plan to (59%)? The data makes a bit more sense when you see two-thirds (67%) of those planning add a CDP expected to build, not buy. That suggests they’re defining a CDP as any type of central customer database. Download for more on customer data use.