Again: this SAS study found that 67% of U.S. consumers want the government to do more to protect data privacy. They’re already helping themselves: 77% said they had changed privacy settings, 67% said they are changing or rejecting cookies, 56% had deleted a mobile app and 36% had removed a social media account. The survey didn’t ask whether they’re mad as hell but the answer is clear.
Did you know the OASIS standards group is working on a Customer Data Platform standard? Me neither. Work began in 2015 under the name Context Server, which became CDP in October 2018. Results are being implemented in the Apache open source Unomi project. See this ApacheCon slide show for an update and visit the OASIS site for more information.
Streaming video service Hulu doesn’t sell technolographic data although it could probably target ads based on your TV viewing device. They’ve just launched a private ad market place to supplement their public programmatic exchange. Expect more private exchanges (where the buyers and sellers agree in advance to work together) as brands become more careful about where their ads appear.
Customer engagement platform MessageGears will partner with content localization and translation platform Smartling to streamline email translation and localization for 450+ languages. The workflow is automated but actual translations are still done by (machine-assisted) humans.